Press releases are the staple diet of all media relations. Digital media has quickened the pace with which information can get ‘out there’, but any journalist or reporter worth their salt will appreciate the no-nonsense format of a good press release (aka media or news release).
Press pack – essential items to hand out with your press release
Press releases are generally emailed or posted online these days. They are also an invaluable component of the press pack given out to media when attending events. A press pack may include some or all of the following:
- Press release
- CD with selected images
- Agenda of event
- Price list of products
- Corporate or sales brochure
- Business cards.
“I would highly recommend Dawn, she wrote a press release for me with great results. If you need press releases accepted by the media, Dawn can make it happen.” Lindsay Tappin, ReachOut Plus