Corporate communication is an integral part of an organisation’s business strategy. It is used to conveys news, views and strategies to a range of stakeholders, including investors and the government. Not to be confused with marketing communication, which delivers product and service information to a consumer audience, corporate communication conveys a singular company stance. Although the two forms of communication serve different purposes, they can overlap and both should convey the brand as part of an aligned strategy. Internal corporate communication is intended for employees and other stakeholders with a vested interest.
Corporate communications are your company’s ‘voice’
External corporate communications include:
- Annual reports
- Company mission statement
- Recruitment ads
- Social media
- Stakeholder newsletters
- Website content
- White papers.
Internal corporate communications include:
- Employee handbooks
- Employee newsletters
- Social media.
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