Corporate communications are an integral part of an organisation’s business strategy. It is used to conveys news, views and approaches to a range of stakeholders, including investors and the government. Not to be confused with marketing communication, which delivers product and service information to a consumer audience, corporate communication conveys a singular company stance. Although the two forms of communication serve different purposes, they can overlap, and both should communicate the brand as part of an aligned strategy. Internal corporate communication targets employees and other stakeholders with a vested interest.

Your company’s ‘voice’

External corporate communications include:

  • Annual reports
  • Blogs
  • Company mission statement
  • Recruitment ads
  • Social media
  • Stakeholder newsletters
  • Website content
  • White papers.

Internal corporate communications include:

  • Employee handbooks
  • Employee newsletters
  • Intranet
  • Social media.

“Dawn provided excellent input and a prompt and meticulous service. She worked collaboratively with the design team and myself to move the material from a draft to a highly-polished product.” Sam Humphries, KPMG

To find out more about corporate communications, contact: dawn@dottingandcrossing.com.