Online copywriting requires the same skill as writing for print, but there are some additional things to consider.

In theory, copywriters just need to know how to write content for marketing materials. In reality, the job requires several other skills, including knowledge of marketing principles, a basic understanding of graphic design and the ability to get to grips with the workings of all business sectors and topics.

Additionally, online copywriting requires an understanding of how to write content that can be found by search engines. This knowledge includes how people relate to information online and of how to engage readers, so they stay on a website long enough to complete their transaction.

Avoid the classic online copywriting pitfall…

Business owners are happy to pay a professional to build their site and develop the branding and host it. Sadly, the content is frequently treated as an afterthought when it should be the icing on the cake. A beautifully designed website without carefully crafted text is like a shoe without a sock or a boat without a paddle. It just doesn’t work properly.

“Dawn’s professionalism was excellent. After learning about my business, she delivered exactly what I was looking for in a very timely manner. I would highly recommend her services.” Eli Pressman, Shops and Tours

Online copywriting includes:

  • Adverts
  • Articles
  • Blogs
  • Brochures
  • Captions
  • Catalogues
  • E-books
  • Leaflets
  • Magazines
  • Newsletters
  • Presentations
  • Press releases
  • Profiles
  • Sales literature
  • Social media
  • Straplines
  • Website content.

For help with your online content, email: dawn@dottingandcrossing.com.