Online copywriting requires the same ability as writing for print, but there are some additional things of which the online copywriter needs to be aware.
In theory, it is self-explanatory: copywriters write content for marketing materials, but, in reality, the job requires several other skills, including knowledge of marketing principles, a basic understanding of graphic design, and the ability to get to grips with the workings of all business sectors and topics.
In addition to these abilities, online copywriting requires an understanding of how to write content that can be found by search engines, of how people relate to information online, and of how to engage readers so they stay on a website long enough to complete their transaction.
Avoid the classic online copywriting pitfall…
Business owners expect to commission a professional to build their site, to take care of the branding and to host it, but often the content is treated like an afterthought when it should be the icing on the cake. A beautifully designed website without carefully crafted text is like a shoe without a sock, a boat without a paddle, or Eric without Ernie. It just doesn’t work properly.
“Dawn’s professionalism was excellent. After learning about my business, she delivered exactly what I was looking for in a very timely manner. I would highly recommend her services.” Eli Pressman, Shops and Tours
Online copywriting includes:
- Press releases
- Sales literature
- Social media
- Website content.