Regardless of the nature of your business, the stages required to produce a newsletter (much like other marketing materials) are quite standard – don’t let anyone tell you different. The key to it is good organisational skill and the ability to follow a process. Writing articles and subediting, although essential, are only part of creating a newsletter. Also important are: the ability to chase contributors for content; working with graphic designers to make sure the words, pictures and branding work within the design layout; and ensuring that the production and delivery schedules are met. Dotting and Crossing has a great deal of knowledge about newsletter production for both business-to-business and business-to-consumer audiences.
“Professional, meticulous and always a pleasure to deal with. From a simple newsletter to an annual report or brochure. Dawn has executed some fantastic copywriting for us, the majority under immense time constraints. All of us at Peachy love working with Dawn.” Paul Leach, Managing Director, Peachy Ltd
Well-produced newsletters require:
- Project management.