Beautiful design and/or photography make a favourable impression and entice your audience to look more closely, but it is the written content that will keep them on the page. The quality of the copywriting turns readers into customers as it increases the chance that they will become purchasers or subscribers.
What do we mean by ‘quality’? First of all, we need to consider the basics: grammar, punctuation and spelling. These are critical considerations when writing and, judging by the amount of badly written content in circulation, clients need to understand that the words are as important as the pictures.
We know these are well-worn laments by all who practice copywriting, but anyone who consistently uses ‘your’, ‘its’ and ‘effect’ in the wrong context shouldn’t be allowed near a word processor in any paid profession. Of course, copy that sells an idea or a product is more than just grammatically correct sentences. It needs to be engaging, persuasive and, if it calls for it, seductively written content.
Help for SME businesses
If you are a small-to-medium business, it’s likely that you don’t have much time or budget for copywriting, or perhaps you don’t have the expertise to do this yourself. If this sounds like you, please contact me: firstname.lastname@example.org
“Dawn at Dotting and Crossing created a great business profile for me which has been really useful when speaking to potential clients. She conducted a thorough interview which enabled her to fully grasp what my business aims to achieve and what it is that drives me. She then created a professional, objective and clear overview which I refer to on a regular basis. I would highly recommend Dawn if you require a business profile or similar document.” Tina Dickens, 2JConsulting
Copywriting services include:
- Annual reports
- Award entries
- Case studies
- Data sheets
- Direct mail
- Press releases
- Product literature
- Sales literature