Drayton Bird: “copywriting is bloody hard work”

I was at a conference last week and came away with the greatest sense of relief I have felt for a long time. The Small Business Marketing event was organised by The Chartered Institute of Marketing for small-to-medium businesses and, while the advice from all of the speakers was extremely relevant to SMEs, it was the words of the penultimate speaker, Drayton Bird, that were still ringing in my ears on the drive home. When you write content for...

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CIM Small Business Marketing Conference 2016

This year’s Small Business Marketing Conference, which is organised by the Chartered Institute of Marketing (CIM), will take place at the University of Hertfordshire DeHavilland Campus, Hatfield on Friday 27 May 2016. I have attended the last three and they are really good value for money. This one promises to be the best yet, with a line up of expert speakers that would normally charge 1000’s of £££ to see. I kid you not – these people are...

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My route to marketing

 A younger person recently expressed an interest in editorial work, and this is what I wrote to her:   Hi Lizzie, My background in editorial work is primarily in the marketing discipline. I kind of fell into it as I started on a graduate retail management course and hated it! (I didn’t like selling and I wasn’t interested in the products!) But, I was creative and I got a job in the head office of the company writing instructions to the...

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Event management checklist

It feels like there are a million things to think about when you are responsible for event management. This list contains the items that I have found are needed for most corporate events. Of course, good planning is essential, but always be prepared to expect the unexpected! Proposal receive initial instruction from client that event is required meet to discuss requirements agree a venue agree agenda agree a budget draft initial proposal and...

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Press pack guide

Press pack guide Press releases are generally emailed or posted online these days. They are also an invaluable component of the press pack given out to media when attending events. A press pack may include some or all of the following: • press release • CD with selected images • agenda of event • price list of products • corporate or sales brochure • business cards. Ensure the following are completed before the event: • Compile a database or...

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Copywriting

If you are a small-to-medium business, it’s likely that you don’t have much time or budget for copywriting. Perhaps you need to produce content for your first website, or social media business accounts, but don’t have the expertise to do this yourself. If this sounds like you, look no further: Dotting and Crossing is owned by Dawn Mimnagh, a professional marketer with over 20 years’ experience in several industries, across both private and...

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